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FOR IMMEDIATE RELEASE
Contact: Roger Nelson/Antonia Graham/Vicky Parratt INTERACTIVE INTERNET TV ARRIVES IN THE UK ImaginOn launches ImOn.comTV™;
Video on demand, interactivity and e-commerce combine to deliver full ‘TV-to-transaction’ capabilities LONDON, 19 June, 2000 -- Now, the ability to set up a global television broadcasting company is within reach of any individual or corporation in Britain, following the introduction of ImOn.comTV to the UK market. ImOn.comTV enables people to set up their own broadcast organisation, delivering live or taped video with the ability to sell direct over the web. ImOn.comTV is the world’s first Internet TV station ‘in a box’ -- a Web server, plus a complete suite of tools to put movies, product videos and video games on the web, backed by ImOn’s ‘WebZinger™’ online research engine. WebZinger enables the user to undertake a search while continuing to direct the progression of a video. ImOn.comTV works within a standard browser on any new PC connected to the Internet through a broadband connection of 128 kbps or greater, and delivers up to 640x480 resolution at video streaming rates of up to 30 frames per second. Unlike Windows MediaPlayer, RealVideo, Apple QuickTime and other simple video streaming products on the market, it includes sophisticated levels of interactivity and click-ability to enhance user power and choice. Minimum hardware requirements at the ‘broadcast’ end are a Sun or Intel server, included in the turnkey package, and a digital camcorder which means that expensive recording, studio and broadcast equipment are not required for the transmission of quality digital video. Included in the package is the ability to develop and deliver:
A prime market is the business community -- from SME businesses to international corporations -- which would use ImOn.comTV to deliver video on the web, or over an intranet or extranet. Uses vary from staff training and induction through the provision of corporate information to sales, marketing and ecommerce solutions.
Alternatively, providers of specialist information, would-be media moguls or special interest clubs and organisations can use ImOn.comTV to develop their own TV station, a previously-unthinkable concept.
Companies already using the product in America range from publishing houses to travel and entertainment companies. Sony and Intel are involved as key players in IMON’s strategic alliance programme, taking advantage of the interactive TV software for business to business and business to consumer services.
David Schwartz, CEO of ImOn.comTV, in Europe to introduce the product and to secure distribution and marketing arrangements, sees the potential as huge, particularly as Britain is gearing up for a broadband revolution that will potentially enable everyone with a TV to enjoy Internet TV. “ImOn.comTV is an exciting new development which is already spawning dozens of next-generation TV companies across the United States. The imminent roll-out of broadband services across the UK means that the British market is ripe for interactive multimedia services.”
“People want different types of TV experiences whether they’re in the living room or at their PCs. On TV, people want information and entertainment; on the PC, people become ‘clickers’. ImOn.comTV can deliver content over either PC or via a set-top box, so it’s up to the imagination of potential broadcasters to decide how to reach and satisfy their audiences - by delivering an involving video experience or by selling products and services via clickable interactivity.”
“Every country, including the U.K., has extensive regulations pertaining to television broadcast over the airwaves or on cable that act as barriers to people or businesses that want to communicate with video”, Schwartz said, “On the Internet, those regulations simply do not exist in the Americas or Europe, leaving the field wide open for entrepreneurs.”
ImOn.comTV and WebZinger are
trademarks of ImaginOn
Except for the historical information presented herein, the matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These risks include acceptance of ImaginOn software by developers and users, the successful development of competitive software to ImaginOn's, competitive pricing pressures for ImaginOn software and services, and the availability of financing to complete management's plans and objectives. In addition, other risks are detailed in the Company's periodic reports and in its Form S-1 registration statement declared effective by the Securities and Exchange Commission on May 11, 2000. These forward-looking statements speak only as of the date hereof. The Company disclaims any intent or obligation to update these forward-looking statements. |
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