FOR IMMEDIATE RELEASE

Contact: Bob Griffin, Griffin Public Relations & Marketing
(212) 481-3456
Bgriffin@griffinpr.com

SAN CARLOS, CALIFORNIA, February 15, 2000 Moving to strengthen its sales and marketing infrastructure in preparation for the upcoming NAB 2000 launch of its ImOn.comTV Internet TV product, ImaginOn, Inc. (NASDAQ: IMON), today announced that Brian Steacy has joined the Company as Executive Director of Sales. Effective immediately, the HealthCentral.com and Sun Microsystems sales veteran assumes responsibility for the development and implementation of sales programs to support the ImOn.comTV product in all of its target channels. In this capacity he reports directly to ImaginOn Vice President of Business Development Sue Ann von Kaeppler.

"Brian's appointment represents a major step forward in the completion of the Company's core sales and marketing department," von Kaeppler said today. "He brings to ImaginOn 12 years of sales, sales management, product management, engineering, and systems analysis expertise that will directly benefit the ImOn.comTV product introduction and ongoing sales programs."

Brian Steacy comes to ImaginOn from HealthCentral.com, Emeryville, California, where, for the last two years, he served as Director of Sales & Marketing. He played an instrumental role in managing the Company's transition from selling consulting services to selling products. In 1999 he tripled the Company's sales. Prior to this, he served from 1987 until 1998 at Sun Microsystems, Inc., Mountain View, California, where he held a number of positions, including Sales Representative, Product Manager, and Technical Support Manager.

"I am tremendously excited to join ImaginOn at this critically important crossroads in the Company's history," Steacy said today. "I look forward to helping ImaginOn realize its short and long-term sales objectives while also building a strategically focused, results oriented sales team that understands how to present the profit potential inherent in the turnkey ImOn.comTV Internet TV station in a box. In fact, I expect to bring on two additional ImOn.comTV Account Executives before the NAB 2000 trade show in Las Vegas."

Brian Steacy's appointment is one of several senior management appointments announced by ImaginOn over the last several months. In October 1999 Sue Ann von Kaeppler joined the Company as Vice President of Business Development. In December 1999 James Newcomb was appointed Chief Financial Officer. More recently still, ImaginOn has added a marketing assistant and Web designer to its marketing department and is now in the process of hiring four new engineers.

ImaginOn, Inc. is an information technology company focused on developing and marketing broadband Internet television products. ImOn.comTV, ImaginOn's lead product, is a licensed turnkey package that enables any Website to present an interactive television console within a standard browser window on any suitably connected computer. The ImOn.comTV virtual console offers its users video on demand, video that branches under user command, automated Web searching, and many additional features customized for individual licensees. The company's objective is to deliver Internet television to anyone and everyone who wants to communicate, entertain, inform, educate or market in a new way for a new era of interactive communications.

Except for the historical information presented herein, the matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These risks include acceptance of ImaginOn software by developers and users, the successful development of competitive software to ImaginOn's, competitive pricing pressures for ImaginOn software and services, and the availability of financing to complete management's plans and objectives. In addition, other risks are detailed in the Company's periodic reports and in its Form S-3/A-2 registration statement declared effective by the Securities and Exchange Commission on April 26, 1999. These forward-looking statements speak only as of the date hereof. The Company disclaims any intent or obligation to update these forward-looking statements.