FOR IMMEDIATE RELEASE

Contact: Bob Griffin, Griffin Public Relations & Marketing
(212) 481-3456
Bgriffin@griffinpr.com

SAN CARLOS, CALIFORNIA, March 9, 2000 -- ImaginOn, Inc. (NASDAQ; IMON) (www.imaginon.com) today announced a number of management changes and promotions in the areas of engineering, sales and management. According to ImaginOn Chief Executive Officer David Schwartz all of the announcements are effective immediately.

In the area of engineering, ImaginOn co-founder Len Kain has resigned his position of Vice President of Engineering because of family medical reasons.  Tina Hwang, who has served as ImaginOn's System Software Development Manager since 1997, has been promoted to Vice President of Engineering, filling the position vacated by Len Kain.

"All of us wish the very best for Len and his family," Schwartz said today.  "Len has been my colleague and friend for more than 14 years and I look forward to the day when Len can return to ImaginOn.  Until that time, we are grateful that Len will remain actively involved as a consultant to the Company.  We are also very fortunate to have a person of Tina Hwang's caliber to move up to serve as Vice President of Engineering.  Tina and her team have played an instrumental role in the development of the ImOn.comTV product line.  She has demonstrated that she is a brilliant engineer and team leader.  I have every confidence that she will continue to serve ImaginOn well in her new position."

Prior to joining ImaginOn in 1997, Tina Hwang held the position of Manager of Software Development at VTEL, where she supervised a team of 14 engineers.  Prior 
to this she was with IBM for seven years, where she served as a Technical Team Leader and Software Engineer.  Tina Hwang graduated from Cheng-Chi University in Tapei, Taiwan, where she received a Bachelor of Arts degree in Business.  She was awarded a Master of Science degree in Computer Engineering from San Jose State University in San Jose, California and a Masters of Science degree in Mathematical Economics from the University of San Francisco.

In addition, ImaginOn today announced that Chief Financial Officer Jim Newcomb takes on two additional responsibilities within the Company.  He becomes a member of the Board of Directors and assumes the position of Corporate Treasurer.  ImaginOn Staff Legal Counsel David Caney will now also serve as the Corporate Secretary.  Finally, ImaginOn announced the appointment of two new Global Account Executives to its sales team.  Steve Eckle and John Fuentes are focusing their efforts on selling ImOn.comTV in business-to-business vertical markets.  Their first priority is the cable and broadcast TV industry whose biggest trade show is the National Association of Broadcasters Annual Convention & Exhibition, where ImOn.comTV will be introduced at the Las Vegas Convention Center and the Sands Convention Center.

ImaginOn, Inc. is an information technology company focused on developing and marketing broadband Internet television products.  ImOn.comTV, ImaginOn's lead product, is a licensed turnkey package that enables any Website to present an interactive television console within a standard browser window on any suitably connected computer.  The ImOn.comTV virtual console offers its users video on demand, viewer directed branching video, automated Web searching, and many additional features customized for individual licensees.  The company's objective is to deliver Internet television to anyone and everyone who wants to communicate, entertain, inform, educate or market in a new way for the new era of interactive communications.

Except for the historical information presented herein, the matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995.  These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially.  These risks include acceptance of ImaginOn software by developers and users, the successful development of competitive software to ImaginOn's, competitive pricing pressures for ImaginOn software and services, and the availability of financing to complete management's plans and objectives.  In addition, other risks are detailed in the Company's periodic reports and in its Form S-3/A-2 registration statement declared effective by the Securities and Exchange Commission on April 26, 1999.  These forward-looking statements speak only as of the date hereof.  The Company disclaims any intent or obligation to update these forward-looking statements.