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FOR
IMMEDIATE RELEASE
Contact:
Bob Griffin, Griffin Public Relations & Marketing
(212) 481-3456
Bgriffin@griffinpr.com
IMAGINON'S
ImOn.comTV™ INTERACTIVE INTERNET "TV STATION IN A BOX"
TO POWER THE LAUNCH OF THE AMERICAN ARTS NETWORK
ImaginOn's
ImOn.comTV is selected by the American Arts Network, the
first dedicated arts Internet television site.
SAN
CARLOS, CALIFORNIA, April 6, 2000 -- ImaginOn, Inc. (NASDAQ:
IMON) (www.imaginon.com) today announced that its ImOn.comTV™
interactive Internet "television station in a box" will
be the Internet television system that powers the launch
of the American Arts Network -- the first dedicated arts
Internet television site and the first entity to establish
a comprehensive Internet-based method for funding the arts.
According to David Perry, President of American Arts Network,
based in Leesburg, Virginia, the official launch of the
new broadband American Arts Network Internet TV channel
is scheduled for September. "However, this month we plan
to launch a preview of the site that will be fully powered
by ImOn.comTV."
According
to Perry, "The integrated capabilities of ImOn.comTV are
exactly what we have been searching for. ImaginOn provides
our organization with the tools to set up an Internet broadcast
entity, the ability to become operational in an Internet
broadcast environment, and the ability to archive and browse
our catalog of content as it grows over time. What's more,
ImOn.comTV can help us get started now."
The
element of immediacy, Perry stresses, is critical in a media
industry in which perception is so important to the long-term
success of any Internet-based undertaking. "We cannot wait
for broadband to become a mainstream reality. If we wait
for broadband to become a mainstream reality, we lose the
opportunity to establish mindshare for our brand now."
ImaginOn
is the one company that has the integrated solution we need
to achieve a secure foothold in the emerging broadband Internet
TV space."
The
American Arts Network will serve two parallel purposes,
both of which will be crucial to the development of the
arts in the 21st century. As a broadband provider of Internet
television about the arts community, the American Arts Network
will become a driving force in the arts world by providing
a completely new level of how information is conveyed. "If
someone wants to know about a specific painter after watching
one of our programs, that person can access reproductions
of the paintings from anywhere online using the instant
Web-linking feature that's built into the ImOn.comTV system,"
Perry explains. "If it's a violinist that interests the
viewer, they can immediately access any online material
related to that musician or their music ."
But equally as important, by establishing itself as an
Internet Service Provider (ISP) clearly identified with
the arts community, the American Arts Network will be
able to provide a channel for funding the arts unlike
any ever before seen. "For the most part, the arts community
has been on the outside of the Internet revolution," Perry
says. "Arts organizations struggle with the new technology
and the costs associated with creating and maintaining
web sites. American Arts Network's mission is to link
all the arts organizations onto one powerful network which
provides daily news and information concerning the arts.
And we will return substantial portions of our ISP revenues
back to the arts organizations that promote us to their
members. The ImOn.comTV technology is our technological
key to bringing the arts community into the Internet Age."
According
to ImaginOn Vice President of Business Development Sue
Ann von Kaeppler, "We applaud the vision of the American
Arts Network and we are proud that ImOn.comTV technology
will be the Internet television system that powers its
growth in the market. Thanks to the Internet and ImOn.comTV,
the American Arts Network is poised to achieve its objectives
in a way that simply would not be possible in the conventional
broadcast era. Internet television changes the rules of
broadcasting for everybody. It opens the door of possibility
to any one with a smart idea or a noble mission."
ImaginOn,
Inc. is an information technology company focused on developing
and marketing broadband Internet television products.
ImOn.comTV, ImaginOn's lead product, is a turnkey package
that enables any Website to present an interactive television
console within a standard browser window on any suitably
connected computer. The ImOn.comTV virtual console offers
its users video on demand, video that branches under user
command, automated Web searching, and many additional
features customized for individual clients. The company's
objective is to deliver Internet television to anyone
and everyone who wants to communicate, entertain, inform,
educate or promote e-commerce in a new way for a new era
of interactive communications.
ImOn.comTV
is a trademark of ImaginOn and is protected under U.S.
Patents.
Except
for the historical information presented herein, the matters
set forth in this press release are forward-looking statements
within the meaning of the "safe harbor" provision of the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements are subject to risks and uncertainties
that may cause actual results to differ materially. These
risks include acceptance of ImaginOn software by developers
and users, the successful development of competitive software
to ImaginOn's, competitive pricing pressures for ImaginOn
software and services, and the availability of financing
to complete management's plans and objectives. In addition,
other risks are detailed in the Company's periodic reports
and in its Form S-3/A-2 registration statement declared
effective by the Securities and Exchange Commission on
April 26, 1999. These forward-looking statements speak
only as of the date hereof. The Company disclaims any
intent or obligation to update these forward-looking statements.
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