FOR IMMEDIATE RELEASE

Contact: Bob Griffin, Griffin Public Relations & Marketing
(212) 481-3456
Bgriffin@griffinpr.com

SAN CARLOS, CALIFORNIA, April 20, 2000 -- Calling its initial golf travel video CD aimed at low-bandwidth Internet users a success, ImaginOn, Inc. (NASDAQ: IMON) (www.imaginon.com) today announced it has extended the concept into a high bandwidth interactive Internet television channel powered by ImOn.comTV™.  The new channel, www.Channel31TV.com, is now on the Internet and Webcasting interactive television-quality video of Las Vegas and Arizona golf resorts, destinations and services, according to ImaginOn, Inc. Vice President of Business Development Sue Ann von Kaeppler.  By the end of this year, at least ten more golf resort areas will be featured both on Web-linked video CDs, and the new Internet television station.

"The 'GOLF MAGAZINE' branded Web-linked Las Vegas interactive travel CD title was introduced with the March 2000 issues of both GOLF MAGAZINE and SENIOR GOLFER magazines," von Kaeppler said today.  "The strong reader response inspired the publisher and ourselves to build on the concept and launch a high bandwidth, GOLF MAGAZINE-branded ImOn.comTV interactive Internet television station." 

All of the advertisers who participated in the Web-linked CD Travel Guide are also linked to the video on the ImOn.comTV-powered Internet station.  These advertisers include American Golf Corp., America West Airlines, Casablanca Resort, Desert Inn, John Jacobs Golf, Lake Las Vegas Resort, the Las Vegas Convention & Visitors Bureau, Mesquite Resort, the MGM Grand, OB Sports, Paiute Resort, Resort Golf Schools & Golf Vacations, Resort at Summerlin, Rio Suites Hotel & Casino, Spectrum Golf, Sunrise Colony and Walters Golf.

ImOn.comTV enables any Website to provide suitably connected Web users Internet television featuring viewer-directed branching video fully integrated with Web research capabilities.  The ImOn.comTV product can put any traditional broadcaster, corporation or content owner into the Internet television business, literally overnight.  The product is sold in a variety of packages, based on the number of servers required, and is private labeled for each station owner.  ImaginOn also offers a host of pre-and post-launch services to ImOn.comTV licensees.  The ImOn.comTV product is a TV station in a box -- software on a server -- that is intended to set the standard for interactive Internet television, blurring the distinctions between "broadcast" and "Webcast."

GOLF MAGAZINE and SENIOR GOLFER magazine are published by GOLF MAGAZINE PROPERTIES, a division of Times Mirror Magazines, Inc.  Other GOLF MAGAZINE PROPERTIES publications include TOUR, an official publication of the PGA TOUR; Senior PGA TOUR Magazine, the official publication of the Senior PGA TOUR; LPGA GOLF, the official publication of the LPGA; the 1993-2000 U.S. Open magazines; the AT&T Pebble Beach National Pro-Am magazine; and the Met Golfer, the official publication of the Metropolitan Golf Association.  GOLF MAGAZINE PROPERTIES is also the owner and presenting sponsor of the Japan Airlines Big Apple Classic, an LPGA tournament.

Headquartered in New York, New York, Times Mirror Magazines, Inc. is the nation's leading publisher of leisure-oriented, special-interest magazines with roots tracing back to 1872 when its oldest magazine, Popular Science, was founded.  Today, the company's 18 consumer titles have a combined circulation of more than nine million and reach nearly 40 million readers.

Except for the historical information presented herein, the matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995.  These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially.  These risks include acceptance of ImaginOn software by developers and users, the successful development of competitive software to ImaginOn's, competitive pricing pressures for ImaginOn software and services, and the availability of financing to complete management's plans and objectives.  In addition, other risks are detailed in the Company's periodic reports and in its Form S-1/A registration statement declared effective by the Securities and Exchange Commission on April 14, 2000.  These forward-looking statements speak only as of the date hereof.  The Company disclaims any intent or obligation to update these forward-looking statements.