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FOR IMMEDIATE RELEASE

Contact: Bob Griffin, Griffin Public Relations & Marketing
(212) 481-3456
Bgriffin@griffinpr.com

IMAGINON ANNOUNCES STREAMING AGREEMENT WITH INTEL® INTERNET MEDIA SERVICES

Intel Internet Media Services will provide ImaginOn's ImOn.comTV™ Internet Television Network customers with the highest quality streaming media.

SAN CARLOS, CALIFORNIA, May 11, 2000 - ImaginOn, Inc. (NASDAQ: IMON) (www.imaginon.com) today announced that it will use Intel® Internet Media Services to provide its ImOn.comTVTM Internet Television Network customers with reliable worldwide distribution of interactive digital video streams. Intel Internet Media Services will supply high quality, reliable service for ImaginOn's broadband Internet television viewers.

"Interactive television will become one of the major applications of the broadband Internet era," said Mike Witteman, director of service technology, Intel Internet Media Services. "The success of this application will depend in large part on high performance media distribution and that's what Intel Internet Media Services will deliver to customers."

According to ImaginOn Chief Executive Officer David Schwartz, ImaginOn received a very strong response to the ImOn.comTV Internet "television station in a box" solution and to the idea of the ImOn.comTV Internet Television Network at both the Spring Internet World and National Association of Broadcasters Conferences. "As a result, we foresee the rapid allocation of our initial 59 interactive Internet television network channels. In order to ensure that our channel clients receive the highest quality of reliable and scaleable streaming media on a global basis, we selected Intel Internet Media Services," Schwartz explained.

Part of the complete ImOn.comTV Internet television solution that is now available to content owners of all types, the ImOn.comTV Internet Television Network is comprised of 59 ImaginOn owned and operated interactive Internet television channels, in the range of www.Channel1TV.com through www.Channel61TV.com. These channels are available to independent content owners who prefer their ImOn.comTV Internet television stations to be hosted within a network structure similar to traditional television. The ImOn.comTV Internet Television Network is comprised of seven categories: Education, E-commerce, Sports/Recreational, Travel, Entertainment, Telemedicine, and Special Interest.

"Many ImOn.comTV customers are fully prepared to launch and maintain their own Internet television stations," today explained Schwartz. "Such is the case with RockWindow Television Network. Other customers, however, have told us that they prefer operating their Internet television station within the structure of a traditional television network that their viewers can readily relate to."

"The ImOn.comTV Internet Television Network is designed, as part of our hosting services, to offer clients a familiar structure, which includes features like a channel list and the ability to 'flip' from one channel to the next. The TV network also offers features that are unique to ImOn.comTV, such as a built-in content-sensitive search function, one-click random access to all of the channels on the network, as well as a common look and feel among the channels. In short, our TV network creates a synergy that does not exist among unrelated conventional Web sites with video content."

Intel Internet Media Services is part of Intel's New Business Group, which was formed to grow new Internet-related services and products in support of Intel's mission to be the building block supplier to the worldwide Internet economy. The Intel Internet Media Services business will enable companies worldwide to deliver content such as live concerts, feature films, talk radio, training and financial briefings over the Internet with a higher level of reliability and quality.

ImaginOn, Inc. is an information technology company focused on developing and marketing broadband Internet television products. ImOn.comTV, ImaginOn's lead product, is a turnkey package that enables any Web site to present an interactive Internet television console within a standard browser window on any suitably connected computer. The ImOn.comTV virtual console offers its users video on demand, viewer directed branching video, automated Web researching, and many additional features customized for individual clients. The company's objective is to deliver Internet television to anyone and everyone who wants to communicate, entertain, inform, educate and promote e-commerce in a new way for a new era of interactive communications.

ImOn.comTV is a trademark of ImaginOn and is protected under U.S. Patents.

 

Except for the historical information presented herein, the matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995.  These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially.  These risks include acceptance of ImaginOn software by developers and users, the successful development of competitive software to ImaginOn's, competitive pricing pressures for ImaginOn software and services, and the availability of financing to complete management's plans and objectives.  In addition, other risks are detailed in the Company's periodic reports and in its Form S-1 registration statement declared effective by the Securities and Exchange Commission on May 9, 2000.  These forward-looking statements speak only as of the date hereof.  The Company disclaims any intent or obligation to update these forward-looking statements.

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