ImOn.comTV™
to power
NEW
INTERNET TELEVISION SITES
Affordability,
flexibility and ease of use cited by ApproachTV.Com in
selecting ImOn.comTV™ product to power its start-up Internet
site.
SAN
CARLOS, CALIFORNIA, May 12, 2000 ,Underscoring the Web
functionality, scalability and affordability of its ImOn.comTV™
, interactive Internet television-station-in-a-box, ImaginOn,
Inc. (NASDAQ: IMON) (www.imaginon.com) today announced
that ApproachTV.Com has purchased an ImOn.comTV system
to power its new diversified entertainment Internet television
station. Chris Bendo, co-founder and CFO of ApproachTV.Com,
identified the ImOn.comTV product's affordable entry price
and highly scalable upgrade packages as key factors in
committing to the technology to power his site.
"We chose not to go out and spend hundreds of thousands
of dollars to develop a proprietary system that would
be familiar on only ApproachTV.Com," said Bendo.
"Instead, we were looking for a reasonably priced
interactive virtual console that would make it easy to
produce our content and provide our users with a simple
way to navigate that content. ImaginOn's ImOn.comTV met
all of our criteria to the T!" ImOn.comTV allows
Web sites to deliver anywhere between 20 and 200 simultaneous
and unique video data streams, making it the ideal solution
for ApproachTV.Com's applications. Our Internet site will
allow users to view original content that cannot be seen
anywhere else,"said Bendo. "This includes movies,
newscasts, live sports and eventually pay per view events.
The scalability of the ImOn.comTV system will allow us
to increase the number of streams we provide as our site
grows."
In
addition to the approachable price point, the flexibility
of ImOn.comTV's graphical user interface with ImaginOn's
Virtual Television Console was an important factor in
ApproachTV.Com's decision. The viewer-friendly interface,
according to Bendo, will allow users to easily navigate
the menu of available programming choices. ImOn.comTV
also features a "Visit Web site" button that
complements the standard button controls found on most
video controllers. The button allows viewers to follow
Web links embedded in the video stream that are pertinent
to the particular video they are watching. According
to Bendo, the feature will allow viewers to learn more
about the content they're watching via programming or
advertising-related Web sites.
Approach TV.com, which prides itself on delivering "interactive
Internet television the way you want it when you want
it," plans to officially launch on June 1,2000.
ImOn.comTV
enables any Web site to provide suitably connected Web
users interactive Internet television featuring viewer-directed
branching video fully integrated with Web research capabilities.
The ImOn.comTV product can put any traditional broadcaster,
corporation or content owner into the Internet television
business, literally overnight. The product is sold in
a variety of packages, based on the number of servers
required, and is private labeled for each station owner.
ImaginOn also offers a host of pre-and post-launch services
to ImOn.comTV clients. The ImOn.comTV product is a "TV
station in a box" - software on a server - that is
intended to set the standard for interactive Internet
television, blurring the distinctions between "broadcast"
and "Webcast."
ImOn.comTV is a trademark of ImaginOn and is protected
under U.S. Patents.
Except
for the historical information presented herein, the matters
set forth in this press release are forward-looking statements
within the meaning of the "safe harbor" provision of the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements are subject to risks and uncertainties
that may cause actual results to differ materially. These
risks include acceptance of ImaginOn software by developers
and users, the successful development of competitive software
to ImaginOn's, competitive pricing pressures for ImaginOn
software and services, and the availability of financing
to complete management's plans and objectives. In addition,
other risks are detailed in the Company's periodic reports
and in its Form S-1 registration statement declared effective
by the Securities and Exchange Commission on May 9, 2000.
These forward-looking statements speak only as of the
date hereof. The Company disclaims any intent or obligation
to update these forward-looking statements.
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