FOR IMMEDIATE RELEASE

Contact: Bob Griffin, Griffin Public Relations & Marketing
(212) 481-3456
Bgriffin@griffinpr.com

SAN CARLOS, CALIFORNIA, July 26, 2000 -- Moving aggressively to make its ImOn.comTV™ interactive Internet "television station in a box" available to a worldwide customer base of broadcasters and entrepreneurial content owners, ImaginOn, Inc. (NASDAQ: IMON) (www.imaginon.com) today announced that it will exhibit at IBC 2000 in Amsterdam. The European market's largest single broadcasters’ conference and exhibition runs from September 8-12, 2000 at the RAI Centre, where ImaginOn will demonstrate ImOn.comTV at Stand #3.314.

"The era of border-free, regulator-free Internet-based interactive television is about to become a practical reality for every broadband Internet and intranet user in Europe -- conventional broadcasters, content owners, entrepreneurs, schools, direct marketers, and publishers," today said ImaginOn Chief Executive Officer David Schwartz, who will introduce ImOn.comTV in person at the September event in Amsterdam. "Our goal is to introduce ImOn.comTV to a pan-European audience and begin building a strong network of distributors in the major markets."

Since making its North American broadcast market debut at the National Association of Broadcasters Convention last April, ImaginOn has aggressively pursued a seven-channel market strategy that has resulted in a growing customer base. "Our clients stand at the cutting edge of a new wave in television history," Schwartz continued. "In fact, they are helping to redefine the most powerful medium in the history of communication for a new era where interactivity is a requirement and where the distinction between the Internet and the traditional broadcast media is rapidly disappearing.

"We believe that the European market will respond positively to a completely integrated, turnkey interactive Internet TV station that costs as little as $35,000 and doesn't require a single regulator's approval," Schwartz asserted. "Just as the demolition of the Berlin Wall removed a physical barrier that divided people, the Internet can serve as a new medium for video without national boundaries or monopoly control."

Featuring from 20 to 200 unique, simultaneous video streams at list prices ranging from $35,000 to $84,000, each ImOn.comTV station is a turnkey Web server that enables any Web site, including school, business and content owner sites, to present interactive television within a standard browser window on any computer with high-bandwidth Internet access. ImOn.comTV's Virtual TV Console is customized for each client, offering its users video-on-demand, viewer-directed video branching, instant e-commerce links and automated Web searching. Further, unlike Windows MediaPlayer, RealVideo, Apple QuickTime and other simple video streaming products, ImOn.comTV achieves a new level of interactivity that makes TV on the Web truly compelling.

What's more, ImOn.comTV servers come with everything a customer will need to become a Net-centric broadcaster. This includes Java® server-client software packaged on their choice of a Sun or Intel server, a minimum of 20 independent high bandwidth streams of interactive video, ImaginAuthor™ software for turning traditional video into interactive video, as well as training and one year of maintenance and technical support.

Except for the historical information presented herein, the matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995, or by the Securities and Exchange Commission in its rules, regulations, and releases. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These risks include acceptance of ImaginOn software by developers and users, the successful development of competitive software to ImaginOn's, competitive pricing pressures for ImaginOn software and services, and the availability of financing to complete management's plans and objectives. In addition, other risks are detailed in the Company's periodic reports and in its Form S-1 registration statement declared effective by the Securities and Exchange Commission on May 11, 2000. These forward-looking statements speak only as of the date hereof. The Company disclaims any intent or obligation to update these forward-looking statements.