Contact: Bob Griffin, Griffin Public Relations &  Marketing   (212) 481-3456  Bgriffin@griffinpr.com

IMAGINON CEO PREDICTS
INTERACTIVE TV ON THE WEB
WILL COMPETE SUCCESSFULLY WITH BROADCAST TV AT IBC 2000 CONFERENCE PANEL ON THE FUTURE OF INTERNET BROADCASTING

European launch of ImOn.comTV™
interactive Internet "television station in a box" generates strong response at International Broadcasters Convention in Amsterdam.

SAN CARLOS, CALIFORNIA, September 13, 2000 -- Coincident with the European market debut of its ImOn.comTV™ interactive Internet "television station in a box" at IBC 2000, ImaginOn, Inc. (NASDAQ: IMON) (www.imaginon.com) Chief Executive Officer David Schwartz participated in a groundbreaking IBC 2000 conference panel that addressed the emerging European Internet broadcasting market.

Chaired by National Association of Broadcasters Vice President of Science & Technology John Marino, the "broadcasting@internet.now" panel was held on Sunday, September 10th in Amsterdam and included Algie Abrams, Television Industry Manager of Microsoft, Peggy Miles, President of Intervox Communications, and Douglas Medina, Vice President Marketing of ViaCast Networks.

According to John Marino, "Web technology continues to evolve, and better compression tools for video and audio are making Web content ever more compelling. The questions to answer now are: will the world move closer to the radio and television experience on the Web or will the bottlenecks of delivery and capacity and IP unicast continue to jam traffic on the information superhighway? The panel of experts assembled by NAB will provide their insights."

In his remarks to the conference attendees, David Schwartz noted that, "To compete successfully with plain old TV, Internet TV must have compelling new features like viewer-directed video, automatic Web searching and instant Web page links."

According to Schwartz, the IBC 2000 market introduction of ImaginOn's ImOn.comTV interactive Internet "television station in a box" was successful for a number of reasons. "Many visitors to ImaginOn's demo expressed interest in buying a system," he said, "and, most importantly, a number of distributors indicated they would take on our product line. Based on both the panel discussion and the response from show attendees, it is increasingly clear to all involved in the European broadcast industry that the era of border-free, regulator-free Internet-based interactive television is about to become a practical reality for every broadband Internet and intranet user in Europe," Schwartz said. "Conventional broadcasters, content owners, entrepreneurs, schools, direct marketers, and publishers are all looking to harness the power of the Internet to increase their presence and profitability."

Featuring a wide range of video server systems at list prices ranging from $35,000 to $84,000, each ImOn.comTV station is a turnkey solution that enables any Web site, including educational, business and content owner sites, to present interactive television within a standard browser window on any computer with high-bandwidth Internet access. ImOn.comTV offers its users video-on-demand, viewer-directed video branching, instant e-commerce links and automated Web searching. Further, unlike Windows MediaPlayer, RealVideo, Apple QuickTime and other simple video streaming products, ImOn.comTV achieves a level of interactivity that makes TV on the Web a truly new experience.

What's more, ImOn.comTV servers come with everything needed to become a Net-centric broadcaster. This includes Java® server-client software packaged on their choice of a Sun or Intel server that can output many independent high bandwidth streams of interactive video in multiple compression formats, ImaginAuthor™ software for turning traditional video into interactive video, as well as training and one year of maintenance and technical support.

ImOn.comTV and ImaginAuthor are trademarks of ImaginOn and are protected under U.S. Patents.

Except for the historical information presented herein, the matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995, or by the Securities and Exchange Commission in its rules, regulations, and releases. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These risks include acceptance of ImaginOn software by developers and users, the successful development of competitive software to ImaginOn's, competitive pricing pressures for ImaginOn software and services, and the availability of financing to complete management's plans and objectives. In addition, other risks are detailed in the Company's periodic reports and in its Form S-1 registration statement declared effective by the Securities and Exchange Commission on May 11, 2000. These forward-looking statements speak only as of the date hereof. The Company disclaims any intent or obligation to update these forward-looking statements.