FOR IMMEDIATE RELEASE

Contact: Bob Griffin, Griffin Public Relations & Marketing
(212) 481-3456
Bgriffin@griffinpr.com

SAN CARLOS, CALIFORNIA, October 16, 2000 -- Moving to accelerate the development of content for interactive television, entertainment, and information products, ImaginOn, Inc. (NASDAQ: IMON) today announced that it is offering a free Windows® version of its ImaginAuthor™ tool at the company's Web site. All developers need to do is go to the company's home page at www.imaginon.com and click on the link named "Revolutionary Drag and Drop Authoring Tool."

"We are moving aggressively, proving to the developer community that our company is absolutely dedicated to increasing the availability of the next generation of entertainment, training and e-commerce content," today said ImaginOn Vice President Abe Matar. "ImaginAuthor Lite is the key tool that enables producers of video or film content to cross over into the world of interactive streaming content for the Web, intranets, digital TV, and then, with an upgrade to the pro version of ImaginAuthor, Sony PlayStation®2."

Containing many -- but not all -- of the ImaginAuthor features of the pro version now being used for development of content for ImOn.comTV Internet television stations and Sony PlayStation®2, ImaginAuthor Lite allows Microsoft Windows content developers to easily and cost-effectively make streaming video highly interactive. The advanced interactive features allow viewers to control all of the video branching in real time and hot link from video to Web pages with a mouse click. ImaginAuthor Lite gives developers the ability to build content with these benefits by simply dragging and dropping video clips, subtitles and Web addresses onto ready-made graphic diagrams.

The free version of ImaginAuthor comes complete with a tutorial and two project examples. In addition, the tool can be used to create prototypes of Sony PlayStation®2 titles. Finished content can be exported to a CD-ROM or DVD-ROM disk or exported directly to a Web server for on-line use. The initial release of ImaginAuthor Lite supports interactive streaming based on movie clips in the Apple QuickTime™ format, while future releases will support both Microsoft MediaPlayer® and RealNetworks® formats.

ImaginOn, Inc. is an information technology company focused on developing and marketing broadband Internet television products. ImOn.comTV, ImaginOn's lead product, is a turnkey package that enables any Web site to present an interactive Internet television console within a standard browser window on any computer that has a high bandwidth Internet connection. The company's objective is to sell interactive Internet TV video servers and software to anyone and everyone who wants to communicate, entertain, inform, educate or promote e-commerce in a new way for a new era of global communications.

Except for the historical information presented herein, the matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995, or by the Securities and Exchange Commission in its rules, regulations, and releases. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These risks include acceptance of ImaginOn software by developers and users, the successful development of competitive software to ImaginOn's, competitive pricing pressures for ImaginOn software and services, and the availability of financing to complete management's plans and objectives. In addition, other risks are detailed in the Company's periodic reports and in its Form S-1 registration statement declared effective by the Securities and Exchange Commission on May 11, 2000. These forward-looking statements speak only as of the date hereof. The Company disclaims any intent or obligation to update these forward-looking statements.