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PCs,
TV and the Internet
by
David M. Schwartz, CEO, ImaginOn, Inc. 18 October
1999
Signs
of Convergence
For
people who own both a personal computer and a TV, PCs and
television are mutually exclusive. Time spent working
with, or playing on a computer is time not spent on other
activities, including TV viewing. Consequently, PC
usage is eroding TV viewership more and more every year.
The Internet has exacerbated this trend by adding two new
"killer apps" to PCs: Web browsing and email. And
increasingly, Web pages include video clips or live video
windows. TV broadcasters and cable TV operators have
responded to this challenge with more variety of content,
an increase in the number of TV channels, and by offering
Internet access via cable modems. Two of the possible
outcomes of this competition are: TV goes digital and interactive
to deliver the Internet, or Internet Web sites deliver television
programming. Either way, the functionality of both
the Internet and television will be unified in one box in
the foreseeable future.
In parallel
with this unification trend between the Internet and TV,
a number of other features traditionally associated with
personal computers are moving into the living room, and
traditional functions of living room electronics are moving
into the PC. For example, until recently, hard disk
data storage was something found only in computers.
Now, with hard disk based home video recorders, they're
invading the living room. Videogames are now just
as popular on PCs as they are on videogame consoles.
Your living room may have a DVD player for watching movies,
though the DVD drive in any PC will play them, and audio
CDs.
PC makers
have made several attempts to unify home electronics into
their all-in-one machines that sport huge video monitors,
wireless keyboards, built-in TV tuners, hi-fi audio speakers,
and so on. Those hybrids have not met with much success.
Partly for cost reasons, and partly because there always
seems to be some part missing from either the PC perspective
or the home electronics viewpoint. Could be the audio
tape deck missing in one implementation, or the limited
video screen resolution in another.
Peek
Into the Future
Let's imagine what functions a fully integrated future
home entertainment/information system will contain five
years from now:
10,000
channels of digital TV and 10,000 channels of digital radio
While 10,000 or more channels of digital TV and digital
radio may seem excessive, it will occur naturally as the
direct outcome of the declining cost of content (TV and
radio programs) production coupled with the ever increasing
fragmentation of audience interests. You may not want
to watch the Marlin Fishing Channel, but somebody else does.
Nineteenth Century Five String Banjo music may not be your
favorite, but maybe you love four string banjo music, and
so on. At some point, infrastructure and bandwidth
costs will become low enough that any website owner who
wants to provide a video stream on a topic, no matter how
obscure, will do so.
Over
the air broadcast analog TV
Consider these channels a legacy of the past that will
gradually morph into an all-digital system. On the
way there, we are likely to see digital TV sharing this
bandwidth. Eventually, owners of analog-only TVs will
need converter boxes if they want to keep using their old
TV sets.
61 Cable
TV channels (possibly among the 10,000 digital channels)
No existing channels will be lost as we transition into
the all-digital era. As with analog broadcast
TV, it is likely that future digital cable boxes will continue
to support old analog TVs.
Large
and wide screen HDTV/XVGA resolution
Big pictures are here to stay. Flat screens, projection
devices and vacuum tubes will all have their place in the
market. Manufacturers will resolve the "pixel geometry
problem" with auto-sensing circuits, so it won't matter
if the source is rectangular pixels, like today's TV, or
square pixels, like today's PCs. HDTV resolution,
at a minimum of 640 by 384 pixels is already supported by
some TVs shipping today. True XVGA resolution at 1024
by 768 is supported by some multi-function TV/PC displays
and many PC wall projections systems.
Voice
command interface
Continuous natural speech can now be correctly recognized
99.9% of the time by PC software, after a few training sessions.
This will improve, as will the ability of these systems
to filter out ambient noise. Voice command for simple
tasks like selecting channels on TV or programming a VCR
is already a reality. Keyboards won't be needed for
word processing, soon. Voice-driven spreadsheets will
follow a few years later.
Interactive
programming
Video on demand, where you pick your TV show and see
it now, is on the horizon. Today, this feature is
available in some cable TV systems on a pay per view basis,
with multiple starting times per program, and no "pause"
button. Within a year, it is likely that true random
access to programs, with pause capability, will be offered
in some markets by cable TV operators.
Digital
video recording
The demise of tape has been predicted repeatedly over
the past 15 years, and hasn't happened, yet. Tape
has gone digital, is smaller than ever, and its cost per
gigabyte of storage or hour of TV keeps going lower.
On the other hand, people have been spoiled by the fast
random access of DVD, CD and PC hard drives, which are also
plummeting in price. The real tape-killer for video
storage is probably re-writable DVD, which is already working
in electronics labs. Look for it in the consumer marketplace
in 5 years. Meanwhile, hard drives in combination
with digital tape will fill the need for instant access
storage and camcorder compatibility.
Multi-channel
audio recording and playback
Five-speaker surround sound systems are quickly becoming
the standard for high fidelity home audio. Top of
the line PCs from the major manufacturers are shipped with
surround sound or other 3-D sound decoding in software,
along with three speakers to deliver it. Most audio
recordings made on both PCs and home recording decks are
stereo, but on home systems the audio is generally on cassette
tape, while on PCs the recording is to hard disk.
Most CD recording decks are disk drives mounted in PCs,
not stand alone home recorders. As surround sound
and other multi-channel techniques become "standard", the
software that synthesizes multi-channel from stereo will
be added to home systems. Likewise, the software needed
to decode MP3 compressed digital audio files will be needed
in the home system. The most practical way to deliver
this sort of recording processing power and multi-format
capability is to integrate it into a computer-like disk-based
device.
Hi Fi
audio amplifier and speakers
Most home entertainment systems have at least 100 Watts
of audio amplification and two speakers. Within a
few years, driven by the spread of "home theaters", multi-channel
audio systems with 3 or more speakers will become the de
facto standard.
DVD/CD
player
Most U.S. households with a personal computer now have
two CD players: the CD ROM drive in their PC, and the CD
deck on the audio system. DVD playback decks are still
relatively rare. In 2000, as DVD ROM replaces CD ROM
as the standard "ROM" drive in PCs, DVD movie playback capability
will arrive in homes via the PC, not the living room entertainment
center. Then, in 2001 with next generation videogame
consoles based on DVD, the DVD enters the living room inside
yet another package.
Videogames
The U.S. market for videogames is split between games
that run on PCs and games that run on dedicated consoles.
In many cases, the same game is available both ways.
Given that the videogame industry now rivals the movie industry
in annual revenues, it is safe to assume that videogames
are here to stay.
Interactive
movies
Movies that the viewer controls in terms of action sequence
and outcome have generally done poorly in the marketplace.
Nonetheless, both videogame and movie companies continue
to roll out new ones at the rate of about two per year.
With PC performance rising, and CD/DVD production costs
falling, this genre may yet prove to be a winner, at least
in some niche markets like adult content.
The World
Wide Web
The Web is already in about 30 million U.S. homes, and
growing rapidly. Within five years, virtually every
U.S. home that has TV will also have Web access.
Intelligent
Agent (knowledge finder/manager)
With hundreds of millions of Web pages on the Internet,
and over 30,000 new pages being added every day, finding
the best pages for a given topic is a major task.
Intelligent agent software that can search, download, format
and catalog Web page data without user supervision will
be as indispensable as word processing software.
Productivity
software
The software almost everybody uses at the office; word
processing, email, spreadsheets, and calendar, will become
totally interwoven with the home entertainment and information
center. Voice recognition will make the keyboard optional
for most casual tasks.
Video
conferencing
That old chestnut, the videophone, finally dropped into
the office PC. As long as there is a digital TV connection
with an "upstream", or sending capability of at least 128
kbps, the home videophone becomes a software feature of
the system; just add a camcorder. Or, if there is
no camcorder handy, a $50 USB port video camera will do.
Telephony
Some cable TV operators are already offering telephone
service. On PCs, Internet telephony sounds terrible
today, but it does work. There is no practical reason
why telephony can't be a basic function of the system via
either a cable TV service, or the Internet connection.
Some may remember the TVs in the 1980s that had a speakerphone
built in and a telephone button on the remote control.
In the next incarnation, you may just have to say, "answer
the phone" to the TV.
Building
It
Now, how close are we to building the system described
above, even if cost was not a barrier? In analyzing
this problem, it is useful to factor out all the functions
that can be handled today in a very well equipped PC
- About
200 channels of digital TV (low resolution, via the Internet)
- About
300 channels of digital radio (low fidelity, via the Internet)
- Over
the air broadcast analog TV (via bus card add-in)
- XVGA
resolution screen
- Digital
video recording (using a Firewire or USB interface to
a camera)
- Multi-channel
audio recording and playback (disk and solid state)
- Voice
command interface (voice recognition - no typing)
- DVD/CD
player
- Videogames
(software-based)
- Interactive
movies (CD-based)
- The World
Wide Web (via LAN, or dial-up modem)
- Intelligent
Agent (knowledge finder/ manager)
- Productivity
software (word processing, email, spreadsheets, calendar)
- Video
conferencing
- Telephony
(Internet protocol, or voice over modem technology)
That leaves
us with the following pieces missing from the PC-based system:
- Over
9000 channels of high resolution digital TV
- Over
9000 channels of high fidelity digital radio
- 61 Cable
TV channels
- Large
and wide screen HDTV resolution
- Interactive
programming
- Hi Fi
audio amplifier and speakers
Many living
rooms already have:
- 61 Cable
TV channels
- Large
and wide screen TV
- Hi Fi
audio amplifier and speakers
- Videogame
console
Assuming
the parts already in the living room can be added one way
or another to the PC, above, there remain four key elements
completely missing from our hypothetical future system:
Over 9000
channels of high resolution digital TV
Over 9000 channels of high fidelity digital radio
HDTV capability
Interactive programming
All four
of these items are well within a three-year horizon in major
markets. If the HDTV format gains popularity, and
XVGA conversion/compatibility is built in, that "wide TV"
could potentially solve the display problem. Today's
XVGA PC projection systems already have the resolution for
HDTV, but lack the tuner, or an input from one. The
HDTV feature could be provided from either the TV hardware
or the PC hardware side of the industry.
With the
advent of Internet TV, any Web page anywhere can become
a kind of TV station. With a digital video camera
on a Firewire or USB cable, or a microphone connected to
an audio card, anybody can create website media content
in a matter of minutes. Quality will certainly vary
widely, but quantity of content will cease to be an issue.
The 10,000 channels number used above as part of our system
requirements is highly arbitrary. We may well see
20,000 or 100,000 media channels popping up in the next
few years, if the bandwidth becomes available on the Internet
to support them. Internet video broadcasts in the
past year that required a 34 kbps channel to the viewer
were limited to fewer than 150,000 viewers, due to gridlock-like
network conditions. Assuming 384 kbps as the minimum
data rate for a commercial quality Internet television channel,
the problem will get even worse.
As
for interactive programming allowing you to pick your show
anytime, that is pretty much the way the Internet works
already, if you can find the Web page with the content you
want. Web pages that act purely as directories of
Web sites providing media content are already springing
up to alleviate this problem.
Conclusion
A single home system that fully merges television programming,
home theater, games, telephony, productivity software and
the Internet is on the horizon. Most of the bits and
pieces needed on the hardware side are done. Better
high bandwidth connectivity is being installed at a rapid
rate, and the software needed to glue it all together is
available, though just barely, in PC operating systems.
Anyone with some technical savvy, a high speed Internet
connection and about $12,000 in components can build their
own unified system today. In just a few years,
your new home theater system or PC will probably have it
all, for less than $2,000.
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